Digital, Social & Streaming
Before You Boost That Post, Answer These Three Questions.
That little blue button makes advertising look easy. But reaching more people and reaching the right people…
MGL News Desks
Category: Marketing Insights
Original practical analysis of local advertising, media, marketing budgets, and digital strategy.
Media, Events & Attention
Are You Buying an Audience—or Just Buying Airtime?
Your commercial might be running in all the right places. But are the right people actually paying…
Budgets & Strategy
Spending More on Advertising Won’t Fix Advertising That Isn’t Working.
Before you increase your advertising budget, make sure you're not paying to send even more customers into…
Budgets & Strategy
Your Marketing Budget Might Be Fine. You Might Just Be Putting It in the Wrong Places.
Spending more—or canceling altogether—isn't always the answer. Sometimes the smarter move is figuring out why your advertising…